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Professional Care Workers' Week 2024: Why Blossom is the forward-thinking employer of choice for carers

Professional Care Workers' Week 2024 takes place between 16-20 September.

This annual event celebrates the dedicated professionals who make a difference every day in the lives of those who require care.


This year, much of the focus is looking towards the future of care, particularly in three key areas: the use of AI and the future of home care, as well as the wellbeing of carers.


At Blossom, we are proud to lead the way in all these aspects to benefit our amazing carers. So to mark Professional Care Workers’ Week this year, let’s explore how our setting of new standards makes us the ideal choice for people seeking a truly rewarding career in home care.


franchisees sat around a laptop smiling

The use of AI

You can’t escape the talk of how AI is rapidly transforming professional landscapes. Believe it or not, home care is no exception – and Blossom is already embracing the exciting opportunities it presents.


We leverage AI-driven tools – which includes the Blossom Home Care app – to enhance the superior care we deliver, whilst also streamlining administrative processes. By saving time with auditing and updating patient records through the use of AI, we can focus on optimising carers’ schedules and developing bespoke care plans. This allows our carers to focus on what truly matters: providing compassionate, personalised care on every home visit.


We expect AI to become increasingly important in home care, particularly surrounding predicting client needs – enabling us to be even more proactive in making carers’ roles more fulfilling and less stressful.


Reshaping the future of home care

With an ageing population, the demand for home care services is booming – thus so is the need for incredible carers to deliver the care and attention individuals truly deserve.

Blossom is at the forefront of providing premium home care services, with a unique holistic and bespoke approach that enables clients to live life on their terms as much as possible, in the comfort of their own home.


More and more people want to experience the Blossom Home Care difference, which explains why we are rapidly expanding across the UK. This means there are endless opportunities for quality carers to join our team and advance their careers at a company that is setting new standards in the care sector.


Unlike many providers who only offer rushed visits, our minimum 50-minute visits allows carers to form deep, meaningful connections with clients. This model not only enhances client happiness, but also enriches the carer experience, making their work more impactful and rewarding.


Putting carers’ wellbeing front and centre

The wellbeing of our carers is crucial, not just for their own health and happiness, but also for the quality of care they provide day in, day out.


We believe a happy carer means a happy client, which is why we go above and beyond to ensure our carers feel valued, supported, and fulfilled.


Acknowledging their hard work, skill and dedication, we offer the best pay rates in the care sector. But we know that a rewarding career extends well beyond just pay.


That’s why we also prioritise creating enjoyable routines and a healthy work-life balance. By providing flexible working hours and manageable schedules, we help our carers avoid burnout and maintain their passion for the job.


Additionally, we offer continuous personal and professional development opportunities. From industry-leading training to equip carers with the latest knowledge and skills, to extensive opportunities to further your career – several Blossom offices are now owned and operated by individuals who joined us as carers – we are wholly committed to carers’ wellbeing.


So if you’re seeking a career in care where you are empowered to make a difference by doing what you do best, look no further than Blossom. Join us to deliver bloomin’ good care and reap the benefits of working for a company that does everything possible to help you thrive, both now and long into the future.


Ready to get started?

Do you believe you have the positive, can-do attitude that makes for a brilliant carer? Then we want to hear from you. Contact the Blossom Home Care recruitment team today and take your first step to redefining what it means to be a carer in your community.

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